AwareAwakeAlive-produced posters on alcohol poisoning are now going up in liquor stores across Texas! The two posters, which are specifically tailored to reach younger drinkers, are being given out to the 2,500 liquor stores in Texas by alcohol distributors. Have you seen them in your neighborhood liquor store?
The posters are a perfect example of how AAA is breaking new ground in alcohol safety education by working with everyone who can help us reach young adults. The posters were produced by AAA in consultation with the Texas Alcoholic Beverage Commission (TABC - the alcohol regulator in Texas), the Texas Package Stores Association (the liquor store industry group), and the two major liquor distributors in Texas, Glazer's Distributors and Republic National Distributing Company.
The two distributors are now hand-delivering the posters to liquor stores across Texas as they make deliveries this week, which helps AAA stretch those non-profit dollars and turn around and re-invest them in other outreach activities on campuses and in cyberspace.
Part of AAA's philosophy is to be open to non-traditional collaborations and strategies to supplement the traditional alcohol safety programs that, while they can be effective, have clearly not been enough to keep students safe. The idea for the posters came when TABC - which has itself been doing some innovative work in alcohol safety education - invited Sen. Kirk Watson and AAA's Duncan Montgomery to its annual conference. Sen. Watson spoke about his new "911 lifeline" law (which was inspired by the Starkey family's efforts) and Duncan spoke about AAA's activities. Afterwards, Duncan was approached by representatives from Glazer's and Republic as well as Lance Lively from the Texas Package Stores Association, who all asked how they could help. After weeks of collaboration, the group had designed educational posters on alcohol poisoning and devised a strategy for statewide distribution. The Association even sent a letter to each store encouraging them to put the posters up.
Alcohol poisoning is a serious and tricky problem, and sometimes it takes a state agency, liquor distributors, the liquor store association and a small non-profit putting their heads together to come up with new solutions.
Have you seen the new posters up at your neighborhood liquor store? Send us a pic or a note at firstname.lastname@example.org. (It's up to the individual stores whether to put the posters up, so a helpful encouraging suggestion to put up the posters might help!)